Digital marketing is all about Content Marketing. Strategy & Content are the two critical approach we should take. Distribution is more of postman’s / courier job. If you pay to Google, Facebook or LinkedIn, they will do their distribution duty. They just need our $ budgets to promote !!!

The message is important, not the messenger :)

Why Content is the most critical?

75% of all search engine traffic comes from Google, searching for what? Content

Approximately 500,000 sites getting added every day! Visitors will look at the content elements and decide to quit or stay.

There are just over 80,000 searches per second on Google. Each search is made with Search words given in the content.

90% of users do not have a specific brand/company in mind before doing their research. They will get an idea of the brand after looking at the content.

Being present at the microphone when they make their choice is critical.
Video content is 50 times more likely to appear on the results page than content with only text.

Having a video sticker associated with a search result doubles traffic to it. Again it is attraction to look at the video content.

On the first page of Google, the first five results generate 67% of all clicks. Each click is based on the sharp content provided with the content.

75% of consumers who searched locally on Google went to a facility near them afterwards. Consumers read the content and decide to meet the seller.

Between 75% and 85% of users do not value paid results. Instead they will choose organic content.

In future Voice, the search will lead a prominent role.

Business-to-business buyer preferences have evolved into more dynamic and interactive content. In this respect, interactive, video and visual content have the most to do with it.

It’s the content that generates the most engagement.

It is to be expected that 82% of Internet traffic will consist of video content by 2021.

91% of business-to-business buyers prefer video to static content.

71% of B2B marketers used video content in their marketing in 2019, surpassing white papers, case studies, infographics and webinars.

Whether video content can be presented in long, short or live form, its effectiveness will depend on their ability to tell a story, i.e. how it is shown.

Content Marketing Statistics

Closely linked to SEO, content marketing is essential to a global web strategy. Content creation must be done in an organized way and with clear objectives in mind: attracting traffic, getting links, positioning yourself on competitive keywords, generating social media shares, etc.

Web content isn’t just about blogging! These can include videos, podcasts, infographics and other original material.

Content marketing costs 71 % less than traditional marketing and generates 2x more leads.

Infographics are shared at a frequency three times higher than other types of visuals on social media.

43% of blog editors create their own visuals.
So creating your own visuals can be an excellent way to differentiate your content from the competition.

44 % of readers favour titles in the form of a list.

87 % of companies say that content creation is the most effective strategy among their SEO efforts.

24% of strategists want to add podcast creation to their content marketing in the coming year.

68 % of marketers plan to use a YouTube channel and create video content in their strategy for the next year.

On average, articles with more than 3000 words are most likely to rank first on Google.

72 % of marketers think that the ideal number of words in an article is 200 and 700 words.

64% of the most successful B2B (business to business) marketers have a content strategy in place.

84% of Internet users expect a company to produce content that will entertain them, give them solutions and inform them about products that meet their needs.

If you look at all the statistics, it’s all about content:
Content should be experiential and the catch to eyeballs.

Form the above statistics, make sure your content be Emotional, Engaging, Exclusive and Experiencing

Interactive content that delivers compelling experiences can come and play a significant role in b2b business promotion.

According to Gartner’s research, marketers are expected to compete with each other to provide experience. We can also call it experiential marketing. Customer loyalty does not depend on the satisfaction of the product. It is based on how the product or service is emotionally and experiences influenced them.

Content that can offer interactive experiences is more likely to reach and convert targeted B2B audiences. Here are some of the interactive and amazing content that can make a difference in B2B:

Visual walk-through

Hologram effects of the products

Animated infographic with high resolutions

Audio-guided e-books with voice over, with a choice of multiple languages

Gamified pages and interactive content

Interactive quiz and instant results

Return on Investment Calculator and other online calculators

Augmented reality, based product menus and demos

Virtual reality content that real-time experience

The effectiveness of interactive content depends not only on their interactivity elements but also on their point in providing useful and relevant data.

There are 100 plus content types, available for content marketers to choose. It is up to audience behaviour, and the budgets we have to plan and execute content delivery.

Focus on STRATEGY & CONTENT — Have some budgets to promote. Have some skills to optiize the campaigns — rest will work smoothly.

To know more about Strategy planning & Content Creation , connect with me addkraft@outlook.com for a FREE session